A SPECIAL INVITATION
CHIEF MARKETING OFFICER - PROFESSIONAL DEVELOPMENT PROGRAM (CMO-PDP)
STRATEGIC MARKETING MANAGEMENT
BASED ON PARTICIPANT-CENTERED LEARNING METHODOLOGY
JAKARTA, 22-24 JANUARY 2008
Dear Mr/Ms Djunaidi Mahari,
Warm greetings from MarkPlus, Inc.!
This is a special invitation to our second batch of Strategic Marketing Management, a program for CMOs, high-potential future CMOs or business leaders, which will be conducted using Case Method and Participant-Centered Learning (CM-PCL) approach.
I was fortunate to be the only Indonesian to attend the rigorous program of Harvard Business School (HBS) specially designed for educators using CM-PCL approach, during which I had the calling to apply it in my own classes.
The first batch was successfully conducted in January 2007, attended by an exclusive group of high-profile business leaders from various industries. Here are some of the testimonies of the past participants:
HBS Case Study has helped me a lot in recharging my knowledge and skill. I believe it will make my difficult task leading XL through tough competition becomes easier.
Hasnul Suhaimi-CEO PT Excelcomindo Pratama
A program that is experiential learning. A forum that induce insight exchange.
Soegianto Nagaria-Director PT Summarecon Agung, Tbk
I am glad to inform you that your company (you/your representative) is one of the 100 highly selected companies chosen to form a special class of only 35 participants for our second batch.
How this program will benefit your company:
§ We will use the case method and an active learning model that teaches participants how to assess, analyze, and act upon complex business issues.
§ We deliberately assure a vibrant mix of participants that represent diverse functions and industries.
§ I will personally utilize my ability to draw upon practical business wisdom and to engage participants in provocative, life-changing class activities that expand their abilities as managers and leaders.
Please find attached the program schedule, fee and other details. For further information about this program, please don‘t hesitate to contact my assistant Nurul and Deshinta at +62856 220 37 84 and +62 811 210 138 or +6221 5790 2338# 702&703.
We look forward to seeing you on our campus in January! Thank you.
Jakarta, December 2007
Best regards,
Hermawan Kartajaya
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