On Becoming a STAR Marketing Manager
Marketing Manager Development Program (MMDP)
Program Content :
- DAY 1 (LeadershipCapabilityBuilding)
Session 1 Leadership Style: Building Personal Capacity to Create Other leaders at All level
Session 2 Intrapreneurship: Developing Entrepreneurship Inside the Organization
Session 3 Decision Making: Designing an Effective Decision Process and Style
Session 4 Business Communication: Sell Idea to Your Boss, Subordinate & Peers
Session 5 Negotiation: The Art of Achieving Objectives Through Win-Win Consensus
Session 6 TeamBuilding: Powerful Techniques to Build High-Performance Team
- DAY 2 (Managerial CapabilityBuilding)
Session 7 General Management: Effective PDCA (Plan, Do, Check, Action) That Works
Session 8 Change Management: Understanding, Managing & Leading Organizational Change
Session 9 People Management: Developing Talents for Competitive Advantages
Session 10 Operation Management: Achieving Quality-cost-Delivery Excellence for Success
Session 11 Finance for Marketing Manager
- DAY 3 (MarketingCapabilityBuilding)
Session 12 Marketing Outlook: 4C Analysis
Session 13 Marketing Outlook: Tools & Case Discussion
Session 14 Marketing Strategy: Segmentation – Targeting – Positioning (STP)
Session 15 Marketing Strategy: Tools & Case Discussion
Session 16 Marketing Tactic: Differentiation – Marketing Mix - Selling
Session 17 Marketing Tactic: Tools & Case Discussion
- DAY 4
Session 18 Marketing Value: Brand – Service - Process
Session 19 Marketing Value: Tools & Case Discussion
Session 20 Marketing Scorecard
Session 21 Developing an Effective Marketing Plan
Session 22 Developing an Effective Marketing Plan: Tools & Case Discussion
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